FASTER, SMARTER EXPERIENCES

Mid-level Solutions Campaign

This project was extremely intricate and time consuming. From the initial kickoff with the client and throughout the entire creative process, I carefully made sure the idea of working smarter and faster was communicated at a higher level. This launch involved two creative times that pitched, and ours was the winner.

We created the concept for Dell Latitude's upper funnel campaign, Work at Full Speed: Better, Faster Experiences to show work productivity on a high level. Many things would be happening in the frame - but in a "controlled chaos" execution. For our visual treatment, we came up with a split-screen technique, that would allow us to show more productivity happening all at once. We casted talent, scouted locations and everything came together beautifully to create a :60, :30 and :15 second spot.